Polysleep

The challenge at the heart of launching Woolen Warfare on Fortnite was multifaceted. The primary goal, as stated by Jeremiah Curvers, CEO and Co-Founder of Polysleep, was to "seamlessly blend cutting-edge technology with the gaming experience, allowing gamers to enjoy their favorite pastime while encouraging healthy sleep habits." This initiative was born out of a growing concern about sleep deprivation within the gaming community, a demographic known for its intense and often prolonged gaming sessions. Addressing this concern while maintaining the allure and engagement of the game was a critical aspect of project success.

‍

Our strategic approach lay in designing Woolen Warfare to cater to the well-being of gamers without diminishing the gaming experience. The game needed to be enjoyable yet conducive to promoting restful sleep patterns, balancing entertainment with health consciousness. This required a nuanced approach to game design, one that could captivate gamers while subtly encouraging better sleep habits.

‍

Another significant part of the challenge was leveraging the extensive player base of Fortnite, which encompasses 239 million monthly players. For Tokens.com, the opportunity to introduce Woolen Warfare within this platform was not just about launching a new game. It was about transcending the limitations of conventional marketing strategies. This involved creating an innovative and engaging game that provided brands unparalleled access to a vast, previously untapped gaming audience. The challenge was to integrate marketing seamlessly within the gaming experience, offering brands a novel way to connect with consumers.

The launch of Woolen Warfare has yielded impressive results, reflecting the effectiveness of Polysleep's diverse marketing strategies. Since its inception, the game has attracted over 97,000 players. Geographically, the United States and France have shown significant engagement among the best-performing countries.

‍

In Canada, the distribution of players by province highlighted a strong presence in Ontario (36,765 players) and Quebec (34,264 players), followed by British Columbia (11,087 players), Alberta (10,403 players), and Nova Scotia (3,635 players). The email contest also drew considerable interest, with 1,401 French-speaking participants and 3,633 English-speaking participants.

‍

Social media played a pivotal role in amplifying Woolen Warfare’s reach. On TikTok, the game resonated notably with the 18-24 age group (597,377 impressions) and the 25-35 age group (614,419 impressions), with a combined 18-35 age group tallying an additional 351,335 plus 75,658 impressions. NEO Impressions (Out-Of-Home) reached a staggering 10,222,565, contributing to a cumulative impression count of 12,778,207. Additionally, organic views across YouTube (1,194 views), Instagram (4,953 views), and TikTok (4,118 views) totaled 10,265 views.

‍

This successful launch, a collaborative endeavor by MVG, Hulk Labs, and Tokens, not only marks Woolen Warfare's triumph in the gaming world but also underscores Polysleep’s expertise in navigating the ever-evolving terrain of gaming and social media.

‍

Look out for further launches and experiences alongside this innovative group.

‍

We followed the successful blueprint set in place by other major brands such as Doritos, Nike, WarnerBros, etc and improved on it.

‍

At a high-level this is composed of a 3 step process involving:

1. Collaborating with influencers and streamers to promote our unique game as well as marketing the experience throughout Montreal on billboards, posters, etc.
2. Sending those intrigued players to our compelling and modern landing page for data collection purposes
3. Funnel those players from there into our unique King of the Hill style game called Woolen Warfare

‍

You can check out the Woolen Warfare splash page here: https://www.woolenwarfare.com/

‍

You can play the official Polysleep Fortnite game here